Any webmaster knows how important is to optimize a website for search engines. Using effective SEO strategies, you’ll get more visitors, more traffic and a higher profit. Also, you’ll succeed to build a solid web presence and thus, you’ll gain recognition. Here are some practical tips to increase your SEO Rankings:
First of all, you need to know more about SEO. SEO stands for Search Engine Optimization. Basically this type of service is addressed to those who want to get more traffic through a better positioning in search engines like Google, Yahoo or MSN. It’s not necessary to spend all you money on SEO. All you have to do is to be patient and use the most appropriate strategies.
Although there are hundreds of books and reports on the web promising amazing results, you should know that no magic formula will help you get higher SEO rankings. The best is to use simple ways to naturally increase your traffic and visibility on the Internet.
Keywords are the first thing you need to consider when launching a SEO campaign. Use specialized software tools and do some research. Keep in mind that you compete with big companies that invest huge amounts of money in SEO. Sometimes it is better to use less popular keywords.
Add links to your website on other websites considered relevant (e. G. Web directories). Submit your site to Google and other major search engines. Add Sitemap to Google Webmaster Tools. Google Sitemaps uses the sitemap submitted to “learn” the structure of the site. Add your web site to relevant directories such as Open Directory Project and Yahoo.
When you build you website, keep a clear hierarchy of pages and links in text format. Each page must be read through at least one static link. Offer a site map that leads to important sections of your site. If the map contains more than 100 links, add new categories.
It is very important to provide relevant information on your website. Use text instead of images to display names, content or links. Google’s crawlers can’t ‘read’ the text inserted in images. Make sure your website doesn’t have “broken links” (links that lead to a page that no longer exists).
Use a text mode browser such as Lynks to analyze your website because most search engine spiders see your website pages as they appear in Lynks. Some technologies such as JavaScript, cookies, session IDs, frames, DHTML, or Flash won’t allow search engines spiders to properly go through the pages and read information. Using these techniques may result in incomplete indexing of your site. Take into account our recommendations and you’ll successfully increase your SEO rankings.
Page rank is the most essential and visible SEO evaluation consideration. It is one of Google’s techniques of deciding importance of a web page according to popularity and links to other pages
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